Group Dynamics

Jinliufu Brand Value Increased to 7.5 Billion Yuan

2011-01-06

On November 19, the 2nd China Liquor Brand Value Appraisal Huazun Cup Award Ceremony jointly hosted by China National Association for Liquor and Spirits Circulation and the Chinese Brand Strategy Research Institute was held at Beijing National Conference Center, the appraisal value of Jinliufu brand under the Group reached 7.546 billion Yuan, ranking 13th among 200 liquor and spirit brands.

 


At the award ceremony, Jinliufu also won Chinese Top Ten Famous Liquors Global Representative Brand and National Top Ten Best-Selling Brands of Liquor and Spirits, and the Group was appointed as one of the Initiators of China White Liquors Applying for National and World Intangible Cultural Heritage, sparing no effort to assume the responsibility of protecting national culture.

 

In recent years, under the great prosperity background of Chinese liquor and spirits, the awareness, reputation and consumer recognition of the products under the Group have been strengthen increasingly and the brand value has also been increasing year by year. Persons concerned of the Group said that VATS GROUP is willing to shoulder the responsibility to develop Chinese liquor culture and build good brand of Chinese liquor.