From January 10, Jinliufu "going home in Spring Festival" video advertisement landed on Chinese biggest video website--Youku with click rate exceeding 100 million times.

With the development of the society, network has been playing a more and more important role in people's work and life, statistical data show that the Internet users in China has reached 430 million, among which, the number of the online video users has exceeded 270 million.

The hot broadcast of online video has also brought the lit of video ads. Online video ads have advantages of less interference degree, higher cost performance and positive acceptance by audience compared with the traditional TV ads. Just valuing this point, Jinliufu especially cooperated with Chinese biggest video website--Yukou TV Play Channel to cut in ads for Jinliufu "going home in Spring Festival" media spreading this year, besides choosing CCTV and star-TV with good audience rating and coverage.

In the play selection for the spreading this time, attention was paid to the property of Jinliufu's main stream consumer group, mainly choosing male spy war plays and social urban plays, and 27 TV plays that have achieved good performance of audience rating in CCTV and star-TV were selected as the ads broadcasting carrier, which will cover 20 days before and after the Spring Festival, and the total broadcasting time will reach 100 million person-time.