Raise a Glass of Jinliufu, Drink a Toast to Six Blessings Descending upon the House and the Whole Family Well-being and Happiness

Under the support of all walks of life, Jinliufu Brand under the Group held the public benefit activity named "help you go back hometown in Spring Festival" before the Spring Festival, providing help to those who are in difficulty in going back hometown. According to incomplete statistics, over 1.4 million people visited Jinliufu Mutual Assistance Alliance for Going Home in Spring Festival to take part in the activity, among which, over 200 thousand people participated in the activity of "mutual assistance car sharing" and over ten thousand people succeeded in match and returned home safe and sound.

In 2004, under the proposal of the Group President Wu Xiangdong, Jinliufu Brand put forward the idea "going home in Spring Festival, Jinliufu Liquor" for the first time. Since then, the marketing of Jinliufu for the Spring Festival has always stuck to this line and helped many consumers go home to reunite with their family by means of presenting air ticket and so on.

On January 5, 2011, Jinliufu together with hundreds of car owners, chambers of commerce in different provinces and cities, natives associations as well as celebrities and stars in our country,established the first "Mutual Assistance Alliance for Going Home in Spring Festival" in our country, they held the public benefit activity named "help you go back hometown in Spring Festival" , helping travelers to go home in Spring Festival. The Mutual Assistance Alliance not only subsidized a thousand Yuan of fuel cost for the first hundred car owners that succeeded in "matching", but also launched the activity called "golden 'Spring' presents blessing, scramble for air ticket", presenting free air tickets for two persons every week. Besides, people can also communicate and share the latest information of transportation during Spring Festival and ticket business information on the Association, finding suitable fellow-townsman to go home with.

Since the activity was carried out, more than 1.4 million people visited Jinliufu Mutual Assistance Alliance for Going Home in Spring Festival, among which, over 200 thousand people participated in the activity of "mutual assistance car sharing" and over ten thousand people succeeded in match and returned home safe and sound. 
 

28 Chen Shanlin, a member of Jiliufu Army, taking the whole family of Wang Qiang home from Fuzhou to Chengdu 

The activity aroused concern of domestic and foreign media as well as a number of public organizations and celebrities, the continuous hot discussion and exposure strengthened the consumer's product recognition of "Fu Liquor Jinliufu" and created a good atmosphere for the sales of Jinliufu Liquor during the Spring Festival.

Repercussions: numerous media standing around　　

★On January 23, Xinhua News Agency correspondent is interviewed about the Start Ceremony.　　

★On February 4, CCTV "Xinhua Latitude" column reported the activity for five minutes themed by "make love go home".　　

★The CCTVcolumn "News Week" hosted by Bai Yansong also further interviewed about this activity and specially interviewed Sun Jianxin, Vice President of the Group and General Manger of Jinliufu Business Division, with a broadcasting duration about 6 minutes, for totally 5 times.　　

★Phoenix Satellite Television also conducted tracking report about the activity, tracking the progress of the activity for many times.　　

★More than ten satellite televisions in China reported the activity in detail, including Beijing, Guangdong, Sichuan, Shandong and Dragon TV.　　

★China National Radio, China Radio International, Beijing News Radio as well as many mainstream radios in different parts of our country reported the "Mutual Assistance Alliance" fully and accurately, among which, the broadcast of China National Radio about it is as long as 7 minutes and 23 seconds.　　

★Global Times also reported the activity, afterwards, many international media also conducted tracking report about it.　　

★"Mutual Assistance Alliance" once ranked the second in Baidu Real Time Hot Topic King List; Baidu Wikipedia actively marked "Spring Festival Interactive Alliance"; at 7:35 on the morning of January 24, the next day of the Start Ceremony, the news that "the first Spring Festival car sharing alliance was established in China, and it has attracted a hundred thousand people" became the first piece of news of Baidu Focus News. "Mutual Assistance Alliance for Going Home in Spring Festival" rapidly became a multi-focus of attention, which flooded the official website of the activity within a few hours.　　

★In the oral spreading of Network 2.0, the activity this time also performed very well. A number of posts became the essence and hot posts such as "counting the most powerful way of going home in Sping Festival in 2011", "true or false, beauty with million of annual salary appeared in Mutual Assistance Alliance for Going Home in Spring Festival", "the best motorcade in history" and "Mutual Assistance Alliance for Going Home in Spring Festival take fellow-townsman home for free", and many blogs and micro blogs concerning the activity were also recommended to the homepage.　　

★On January 24, "Mutual Assistance Alliance" quickly became the headlines on the front page of 3G portal, and mobile phone users can see the activity information as long as they visit the mobile webpage. Additionally, the activity also became the headline news of many new media such as mobile subscriber's "Mobile Newspaper" and "North Mobile Newspaper".

Stories  Convenience to others is also convenience to ourselves

Mr. Luo is a native of Chongqing, and he is working in Guangdong Forestry Bureau. He, who often takes plane, chose to drive home. He told the reporter, "it's lucky to find a fellow-townsman that can drive, besides making a friend, my burden of driving can also be relieved. It is true that 'convenience to others is also convenience to ourselves'".

Mr. Gu, who's working in Guangzhou Tianhe District, said that in those years when we didn't have a car, my wife and I had to take turns to wait in line for two days in cold winter to buy a ticket. Snow storm blocked road in 2008, so we didn't take the train home until the Lunar New Year's Day. That kind of interlaced expectation and disappointment can only be described with Lengnuanzizhi (means knowing by oneself whether it is cold or warm). "Now we have a car, since I know how difficult it is to go home, I will certainly provide help".

His matching passenger Mr. Zhu said excitedly, "I haven't been home in Spring Festival for two years. My child once said to me on the phone, 'Why didn't dad come home in Spring Festival. I want dad, I want dad!' at that moment, I was so sad feeling that I owe my family too much. In fact, I had planned to go home by air, but I didn't think that I should find Mr. Gu in this activity to drive me home! I'm really grateful".

Stories  Those who are not families but more than families
　　

Mr. Deng, who's working in a printing company in Guangzhou said that reading the news report, he felt the activity is of great significance and he himself also has the ability, so he entered for it. "I myself used to have the experience of not being able to get a ticket, so I can understand the hardship of the way home and hope to help my fellow-townsmen who are going home but can not buy a ticket to go home smoothly and spend the Spring Festival, and meanwhile, I can also find a company for myself."
　　　　

Ms. Liao, the passenger of Mr. Deng, who just gave a birth to a baby last year, she has not been home for two years, so she really wants to take her baby back to his home town to let the grandparents have a look at their grandson. "Train is actually too crowded and plane is not fit for a baby". Ms. Liao had thought that she could not go back to hometown this year, but after the introduction of her friend, Ms. Liao visited the activity web station and wrote down her detailed information. "That day, I was so pleased to hear that I was selected! I feel so lucky to find Mr. Deng".

Baby, wave to everybody, we are going home

The baby is only a few months old, so it will be troublesome to take care of him on the way and they have to worry about him all the time, such as feeding, changing diapers or seeing a doctor in time of illness. Ms. Liao have discussed in advance about disposal mode with the car owner, they have found out about the cities along the way so as to take the baby to the nearby hospital if he falls ill.