On June 28, World Brand Value Lab 8th "Chinese 500 Most Valuable Brands Ranking List" was announced, Jinliufu brand is worth 9.286 billion Yuan.

Among the 500 Chinese brands which is obtained based on financial analysis, consumer's behaviour and brand strength analysis, Jinlilufu brand ranks 125th with a brand value of 9.286 billion Yuan, rising by a big margin compared with 7.175 billion Yuan last year. For years, relying on the good product quality and successful place holding of Fu culture, Jinliufu has formed a great influence in the minds of the consumers and also won a good reputation through the promotion of a series of large integrated spread movements such as "when I have happy event, drink Jinlilufu Liquor", "reuniting at Mid-Autumn Day, drink Jinliufu Liquor", "going home in Spring Festival, drink Jinliufu Liquor" and "Jinliufu going home in Spring Festival mutual assistance union", and it is one of the rare high value brands in China with high awareness, reputation and association.

World Brand Value Lab chaired by Professor Robert Mundell, the 1999 Nobel Prize winner and "Father of the Euro", is an international and professional brand research institute, it is recognized as one of the three big brand value assessment institutions in the world and its research results have become the important basis for many enterprises to evaluate intangible assets during the course of merge and acquisitions, being called the global "barometer of brand credibility".