On July 26th, the new-base commencement ceremony of Yushuqian Liquor Industry was held. Fang Shuguang, the deputy director of the Standing Committee of Changchun Municipal People’s Congress, Li Guoqiang, the Yushu Municipal Party Secretary, Gao Fengtong, the chairman of CPPCC Yushu Municipal, Li Hongliang, the standing member of Yushu Municipal Party Committee and vice mayor of Yushu, the group president Yan Tao etc. participated in the ceremony, and conducted foundation laying.

With an area of 300 mu and RMB500 million in pre-investment, the new base will become a modern liquor industry park, which integrates functions including official business handling, blending, brewing, packing, reserving and sightseeing. The annual output of high- and medium-grade liquor will be up to 50,000 tons.

    The group president Yan Tao said Yushuqian Liquor will mainly establish two brands, Yushuqian and Yushu Daqu, try to realize sales of over RMB1 billion with about five years, and develop Yushuqian Liquor as the leading enterprise in liquor bases of northern China.

Background
 

From 1812 to 2011

Originated from Juchengfa distillation in 1812, Yushuqian liquor has enjoyed a history of over 200 years. Passed down for seven generations, it has become the representative of Luzhou-flavor liquor by integrating brewing technologies from both north and south regions.

　　
Since purchasing Yushuqian Liquor, the group has provided it with advanced operation philosophy and financial support, which help Yushuqian achieve further progress.

Entering new development stage, Yushuqian brand has been awarded China time-honored Brand, China’s Famous Brand, Intangible Cultural Heritage in Jilin Province, Leading Enterprise in Liquor Bases of Northern China and National Geographical Indication Protected Product etc.  

The new base marks further development of Yushuqian Liquor, and has laid a solid foundation for achieving its marketing strategy target.

Fang Shuguang, Deputy Director of the Standing Committee of Changchun Municipal People’s Congress

Li Hongliang, Executive Vice Mayor of Yushu

Yan Tao, Group President