After Kaikouxiao Liquor Faye Wong 2011 Tour Changsha Stop ended less than a month ago, Xiangjiao Distillery sent out messages again that Xiaojiao Distillery will cooperate with "Hong Kong God of Song" Jacky Cheung and present the fans in Hunan a stirring audiovisual feast--"Xiangjiao Jacky Cheung 1/2 Century Tour in Changsha" on September 9, 2011, the beautiful star city will greet the top work of the God of Song once again four years later.

Xiangjiao Jacky Cheung 1/2 Century Tour Changsha Stop is another great brand promotion event after Xiangjiao Distillery won the bid of the World Expo Hunan Pavilion last year and sponsored Faye Wong 2011 Tour in Changsha with the brand "Kaikouxiao" under it.

People inside the industry said that the two shows respectively given by Faye Wong and Jacky Cheung are paid the most attention to with the greatest box office appeal in the performance market in China this year; the successive title sponsorship of Xiangjiao Distillery has received high attention from the performance market as well as all walks of life in Hunan, and Xiangjiao Distillery has been continuously promoting the performance market in Hunan to move towards prosperity.

Xiangjiao Distillery chief says sponsoring and naming Jacky Cheung concert will be the brand promotion extension of Xiangjiao Distillery in 2011 and Xiangjiao Distillery will as always offer the best quality performance resources to the consumers in Hunan to give back and satisfy their increasingly improving spiritual demand.

According to the relevant performing institution, the name of the concert was thought of by Jacky Cheung himself, it is named as 1/2 century in memory of his coming 50-year-old age. As a recognized God of Song, he has presented countless classic songs for the music field like good wine making people intoxicated.At the press conference dated on July 20, Xiangjiao Distillery gave Jacky Cheung and his broker Ms. Chen Shufen a liquor of Xiangjiao Red Memory as a present, which is worth 5999Yuan.

The chief from Xiangjiao Distillery said to the reporter, "the cooperation between Xiangjiao Distillery and Jacky Cheung 2011 Century Tour is ’mutual recommendation of the classics’. Music is the sound of nature and nourishment for the mind; while wine is a gift from the heaven and material comfort. Good wine and music have always appeared in the poems of many literati and poets in our country since ancient times, so it is naturally the greatest enjoyment to combine wine with music".