On September 16th, at the China National Convention Center, the award ceremony of Huazun Cup regarding liquor brand value evaluation was held. Jinliufu brand under the group was estimated as much as RMB9.63 billion, and won two awards.

With an over 10-year history, Jinliufu brand has made progress in both social popularity and recognition. Furthermore, its Brand value increased steadily year by year. In the activity, co-held by the China National Association for Liquor and Sprits Circulation and China Brand Strategy Research Institute, the appraisal value of Jinliufu brand has been up to RMB9.63 billion, ranking 13th among 200 liquor brands. In addition, Jinliufu has won two awards, China’s Top 10 Liquor Brands with Most Competitive Power Worldwide and China’s Top 10 Liquor Brand Portfolios.