In 2011, several brand units under VATS Group as well as VATS Liquor Chain Store Management Joint Stock, organized and sponsored many cultural and arts performances, interpreting connotations of their brands, spreading their brand spirit and demonstrating their brand value with the beauty of arts.

On January 8, 2011, the “Yuquan Harmony and Elegance: New Year Concert of China Philharmonic Orchestra” organized by Yuquan Liquor Industry was ceremoniously held in Harbin.

 

On January 12, 2011, “2011 Taibaijiu Stars’ Singing Performance” organized by Taibai Liquor Industry was held in Xi’an, where Zhou Huajian, Cai Qin, Luo Zhixiang, Huang An, Chen Mingzhen, Su Xing and other stars stroke a pose on the stage.

 

On the evenings of July 2 and 3 of 2011, the Changsha stop of Faye Wong 2011 Tour Concert with Kaikouxiao Liquor Industry as the title sponsor, was opened in Hunan International Conference & Exhibition Center, during which the Kaikouxiao brand was exquisitely implanted, effectively improving popularity and reputation of the brand.

 

On the evening of September 9, 2011, Xiangjiao-Jacky Cheung 1/2 Century Concert was held in Changsha Helong Stadium, which attracted more than ten thousand song fans to “Drink Xiangjiao, listen to old classic songs and taste the passage of time as songs”.

 

On October 28, 2011, “Guizhou Zhenjiu-Jacky Cheung 1/2 Century Concert” was held in Guiyang Jinyang Olympic Sports Center, during which mini musical plays were incorporated in a creative manner to echo with the thematic concept of “Zhenjiu Recreates New Legends”.

 

On the evenings of December 9 and 10, 2011, the Chengdu stop of “Faye Wong 2011 Tour Concert”, was held in Chengdu Sports Center, with Wuliangye Coshecha from VATS Liquor Chain Store Management Joint Stock as the title sponsor throughout the concert tours.