On July 20, Yushuqian Liquor held 3 activities - “Jiuhai Master Taste of Private Sealed Jars of Liquor”, “China’s Jiuhai Intangible Cultural Heritage Summit” and “ Jiuhai Intangible Cultural Heritage Festival & Jiuhai News Release for Private Sealed Jars of Liquor”, which marks a successful accomplishment of 30-day Yushuqian “Jiuhai Intangible Cultural Heritage Festival”. Nearly one thousand people including famous liquor experts, scholars, partners in and out of Jilin Province as well as movie and television stars, singers and calligraphers who are active in the Northeast black soil participated in it. 

On activity site Yushuqian Liquor especially held a series of activities of No. 1 Fund “The Best Liquor for the Most Lovely Senior Soldiers” as well as Yushuqian No. 1 Fund targeted poverty alleviation and student subsidy activities. A batch of poor students fulfilled their university dream with the help of “Jiuhai Intangible Cultural Heritage”. 

In the period of “Jiuhai Intangible Cultural Heritage Festival”, the Company launched such activities as “Jiuhai Private Collection 5”, “ Jiuhai Private Collection 8” and “Jiuhai Private Collection 12” and “Jiuhai Private Collection 20” as well as “Jiuhai Private Collection One Thousand Jars”, which were popular with consumers. 

Chen Wei, General Manager of Yushuqian Liquor said, as a core asset of Yushuqian Liquor, the annual series of Jiuhai collection is a strategic single product invested by Yushuqian Liquor with a huge of investment, together with “Yushuqian No. 1 Series of Products” and “Yushu Daqu High-end Series”, it is named as one of three core series of Yushuqian Liquor in future, and it is another RMB 100 million single product planned to be invested by Yushuqian Liquor in the coming 5-8 years.