On the morning of October 18, Hunan Xiangjiao Liquor Co., Ltd. officially put into production its 4,800t Maotai-flavor liquor project (Phase I), which marked the official formation of the first liquor enterprise integrating “one tree and three flowers”(Luzhou flavor, Maotai flavor, and Luzhou-Maotai flavor). Gong Wenmi, secretary of the Shaoyang Municipal Party Committee, Liu Shiqing, mayor of Shaoyang Municipal Party Committee and Mayor of Shaoyang City, Chairman Wu Xiangdong and President Yan Tao of Jindong Group, and Wang Xiaoyu, general manager of Hunan Xiangjiao Liquor Co., Ltd. attended the ceremony.

At the ceremony, Gong Wenmi, secretary of the Shaoyang Municipal Party Committee, expressed congratulations to Hunan Xiangjiao Liquor Co., Ltd. on behalf of the Municipal Party Committee and the Municipal Government of Shaoyang. He said that Shaoyang has a very longliquor making history, even longer than the history of Shaoyang City. The stories of Niangxi Town, where Xinshao County is located, and the Caopo ancient well fully indicated that Shaoyang boasts of good mountains, good water, good people and good liquor. The production of the 4,800t Maotai-flavor liquor project at Xiangjiao marks a new era of development for the liquor industry in Shaoyang, represented by Xiangjiao Liquor Co., Ltd. Not long ago, Chen Fei, the deputy governor of the Hunan Provincial Government who was in charge of industry affairs, visited Xiangjiao Liquor Co., Ltd. first after he came here. This indicated that Xiangjiao bears the hope for the rejuvenation of Hunan liquor. Secretary Gong urged that Xiangjiao should be the main player in the course of promoting the development of the liquor industry in Shaoyang and further in Hunan. He also noted that Xiangjiao, as an important brand that leaves an indelible mark in the nostalgia of Shaoyang and Hunan natives, should try to be the No. 1 brand in Hunan Province and among the Top 10 brands in the country in order to achieve the goal of “becoming a century-old shop and making century-old liquor”; it should also make use of the ties with more than 40 Shaoyang Chambers of Commerce around the world to serve Xiangjiao liquor on the tables of Shaoyang natives around the globe. Where there are Shaoyang people, there should be Xiangjiao liquor available. It should, finally, take active measures to open up domestic and international markets through various means and grow into a bigger and stronger liquor enterprise.

Chairman Wu Xiangdong introduced the differences in the production processes between Maotai-flavor liquor and Luzhou-flavor liquor at the ceremony. He said, “Jindong Group has 13 liquor factories all over the country, and it also has a Maotai-flavor liquor base in Maotai Town, Guizhou. For Xiangjiao, the purpose of building its own Maotai-flavor liquor brand is to meet and adapt to the increasing diverse needs of consumers in Hunan, to enrich the product categories of Hunan liquor, and to promote the liquor industry in Hunan to develop better and faster. I hope that Hunan Xiangjiao Liquor Co., Ltd.willkeep up the good work and repay the native people by taking practical actions.”