On the Banks of the Han River, the Fragrance of Premium Baijiu Fills the Air

On May 21, the “Qianjiu Global Tour” - a Tasting and Promotional Event in South Korea, organized by the Guizhou Provincial Department of Commerce took place in Seoul, South Korea. Premium baijiu brands from Guizhou, including Moutai, Xijiu, and Zhenjiu, made a collective appearance.

Site of the Promotional Event

Around 60 attendees participated in the event, including Xing Haiming, Chinese Ambassador to South Korea, Kim In-ho, former Chairman of the Seoul Special City Council, Gi-chang Kwon, Executive Vice President of the Korea Importers Association, and representatives from business, tourism, and media sectors in South Korea. They held talks with premium baijiu enterprises from Guizhou to jointly outline a new blueprint for cooperation between Qianjiu and the South Korean market.

Representing Guizhou’s baijiu enterprises, Chen Guohua, Vice President of ZJLD Group and Deputy General Manager of Kweichou Zhen Distillery Co., Ltd., presented on the profound cultural heritage, advantageous distilling environment, unique distilling processes, outstanding health benefits, and pleasant taste experience, offering an in-depth analysis of the five core strengths of Guizhou’s sauce-aroma baijiu.

Guizhou, as the birthplace and main production area of China’s sauce-aroma baijiu, ranks first among the world’s top ten spirits-producing regions. It is an important base for baijiu production in China and has developed into a world-class baijiu industry cluster.

Chen Guohua Making a Presentation

Chen Guohua stated that Guizhou’s sauce-aroma baijiu has a long history and is a valuable cultural heritage and liquid treasure of the Chinese nation. The journey from raw feeding to finished baijiu ready for shipment involves 30 processes and more than 160 technical steps, taking at least five years. It features the most intricate production processes, the longest production cycle, the highest production costs, the most aromatic components, and the most diverse sensory experiences compared to all distilled spirits worldwide. Moreover, with its abundance of phenolic compounds, high organic acid content, and minimal volatile substances, it includes multiple health-beneficial substances, making it a representative of premium and healthy baijiu from China.

South Korea, being the biggest foreign market for Chinese baijiu, has an inseparable bond with Guizhou’s sauce-aroma baijiu. This promotional event aims to enhance the exchange of liquor culture between China and South Korea, jointly explore new market opportunities, and achieve mutual benefits and win-win outcomes. During the event, Chen Guohua extended a sincere invitation on behalf of Guizhou’s baijiu enterprises to friends from all sectors in South Korea to visit Guizhou, enjoy its beautiful scenery and premium baijiu, and work together for mutual development and a brighter future.

Site of the Promotional Event

It is reported that as a key step in bringing Qianjiu out of Guizhou and into international markets, the “Qianjiu Global Tour” has previously held tasting and promotional events in Singapore and Japan, with promotions made on-site by Gao Shan, Deputy Secretary of the Party Committee and Chairman of the Labor Union of Moutai Group, and Chen Qiang, Deputy General Manager of Guizhou Xijiu Co., Ltd. Zhenjiu, as the promotional enterprise for the concluding event, fully showcased its significant position in Guizhou’s baijiu industry.

Guests Sampling Sauce-aroma Baijiu on Site

In April 2023, ZJLD Group, with Zhenjiu as its core enterprise, was listed on the Hong Kong Stock Exchange, marking the first baijiu stock on the Hong Kong market. As of now, Zhenjiu has an annual production capacity of 41,000 tons and stores over 90,000 tons of premium base liquor.