From June 6 to 9, a delegation consisting of more than one hundred representatives from Chinese Liquor Alliance visited Fenjiu Co., Ltd. in Xinhua Village, Shanxi Province. The allies visited Fenjiu Co., Ltd. and Zhongfen Liquor Co., Ltd. and talked with leaders of Fenjiu Co., Ltd. Wu Xiangdong, chairman of VATS Group and chairman of Chinese Liquor Alliance, Li Qiuxi, chairman of Fenjiu Group, Chang Jianwei, general manager of Fenjiu Co., Ltd., and Liu Aihua, general manager of Fenjiu Sales Co., Ltd. attended the discussion.

Cooperation Mode: Wu Xiangdong Put Forward “Four Suggestions” and “Three Expectations”

In the afternoon of June 7th, a business symposium was held in Jiudu Hotel of Fenjiu Co., Ltd. At the symposium, Chairman Wu Xiangdong put forward “four suggestions” and “three expectations” concerning the “cooperation mode”:

Four suggestions

1. Hold together to create super single products;
2. Regional independent package agents;
3. Introduce products at high-, medium- and low-end levels;
4. Make use of the tourism resources in Shanxi to drive sales.

Three expectations

1. Fenjiu Co., Ltd. was expected to give greater support to the Chinese Liquor Alliance and more attention to the allies across the country;
2. Fenjiu Co., Ltd. was expected to further open its cooperation resources;
3. The progress and speed of the cooperation are expected to quicken.

Fenjiu: Development of Super Single Products Meets No Obstacles

Li Qiuxi, Chairman of Fenjiu Group, said that Chairman Wu indicated the direction at the height of “Chinese Liquor Alliance” and put forward his demands and expectations about Fenjiu Group, and he was thankful to Chairman Wu. He said that there were no obstacles in Fenjiu Group to prevent it from meeting the demands of Chinese Liquor Alliance. He disclosed that Fenjiu Group would work out the cooperation mode and method with Chinese Liquor Alliance to make what they discussed at the meeting into reality.
Li Qiuxi summarized the essence of Fenjiu in three sentences:

1. Long brewing history;
2. Rich cultural heritage;
3. Excellent fragrance quality.

Fenjiu is the soul of Chinese liquor.

He also summarized the position of Fenjiu in the development history of Chinese liquor:

1. Fenjiu is a founder of Chinese liquor industry;
2. Fenjiu is the torch bearer for the heritage of Chinese culture;
3. Fenjiu is the textbook of Chinese liquor brewing skills;
4. Fenjiu is the living fossil of the Chinese liquor history.

At the meeting, the allies talked freely, sharing their feelings during the visit and expressing their strong desire to achieve cooperation. Li Qiuxi said that Fenjiu Group would give full understanding and support and take actions.

Chang Jianwei, general manager of Fenjiu Co., Ltd., chaired the meeting and gave enthusiastic response to the allies, allowing them feel warm and welcomed. The allies said that as one of the four oldest liquor brands, Fenjiu has resources that cannot be replicated and that they would be more supportive of Fenjiu and be part of its construction market.

Finally, Li Qiuxi said, “Thanks to fate, this is a good beginning, and we are fully prepared to cooperate with you. Your opinions inspire and spur us. Let’s work for the Chinese liquor industry and Fenjiu and make our due contributions!"