On May 18, “Internet of Chinese Liquor Alliance + Seminar” was held in Nanchang and attracted 308 dealers coming from across Jiangxi Province whose business scales were over RMB 10 million to hear the speech of Chairman Wu Xiangdong. Of them, 284, or 92%, chose to sign in.

Nanchang was the 10th stop of the national tour speech under the name of “Liquor Alliance”. The first 10 stops harvested fruitful achievements, and 3,490 dealers have chosen to sign in, a number far beyond the original expectation. As the initiator and chairman of “Liquor Alliance”, Wu Xiangdong stressed that the alliance belonged to everyone instead of serving for himself and that it needed care, positive energy and mutual assistance from all the allies ...... That was the “No.1 ecosystem in the Chinese liquor industry”! He called for new ideas and inspired the allies to make common progress and work together to build a successful tribal organization that was closely related with every ally.

The “tribe” concept was a word frequently mentioned by Chairman Wu Xiangdong in his recent speeches. He thought that the “No.1 ecosystem in the liquor industry” needed to embrace N tribes rather than a single individual and a single company. Allies who chose to sign in must build their own tribes to foster the power of “rallying multitudes at their call”. The need for the establishment of a tribe came from the greater force developed by a group of mutually associated members who gathered with the same idea under the guidance of a chief to boost individual or even the industry’s rapid development.

Wu Xiangdong pointed out that everyone could start from influencing the people around them and everyone could become a tribal chief. A tribe and followers would not survive without a chief. Only through perfect combination of a chief and followers would a fighting tribe be developed.

In his speech in Nanchang, Wu Xiangdong proposed a generalized formula to interpret the tribe relationship: “Goodwill + mutual care + frequent communication + sincere heart = successful leader.” He explained that great force and sense of security would be formed in a tribe as long as everyone shared the same belief. Future competition would not take place in the market but between tribes.