6 tours were held in 3 months, which attracted 2,100 liquor (fast-moving consumer goods) industry giants to join. The “Chinese Liquor Heroes Alliance” initiated by Chairman Wu Xiangdong of VATS Group has developed very fast and been a “phenomenal” event which recently attracts the most attention in the liquor industry.

The number of liquor dealers who signed in 6 tours reached 2,100

On April 23, Wu Xiangdong went to Chengdu and gave a motivational speech for nearly 4 hours in the “Chinese Liquor Heroes Alliance” Internet+ seminar at Shangri-La Hotel. The venue was crowded. There were 436 participating units. 401 signed agreements at the site, signing rate reaching 92%. Through 6 tours in such places as Hunan, Shandong, Guizhou, Beijing and Sichuan, the number of members of “Chinese Liquor Heroes Alliance” reached 2,100.

On January 10, Wu Xiangdong announced in Hunan the establishment of “Chinese Liquor Heroes Alliance” to the industry for the first time with the aim to create the “No. 1 Ecological Circle of the Liquor Industry” together with liquor industry giants whose business scale is over RMB10 million. The first tour had made a good start for 231 among 256 participating units signed agreements at the site, signing rate reaching 90%.

On February 27, the second tour of “Chinese Liquor Heroes Alliance” was held in Hunan at the request of dealers from Hunan. The number of participating units was 276. 266 units signed agreements at the site, signing rate being 96%.

On March 29, the third tour of “Chinese Liquor Heroes Alliance” was held in Jinan, Shandong Province. The venue was crowded. The number of participating units was 640. 583 units signed agreements at the site, signing rate being 91%.

On April 9, a tour of “Chinese Liquor Heroes Alliance” was held in Guizhou. The number of participating units was 303. 260 units signed agreements at the site, signing rate being 86%.

On April 20, a tour of “Chinese Liquor Heroes Alliance” was held at Empark Grand Hotel in Beijing. The number of participating units was 392. 359 units signed agreements at the site, signing rate being 90%.

Why is “Chinese Liquor Heroes Alliance” so popular? - Wu Xiangdong’s strength basis and demand of liquor dealers

After the number of members of “Chinese Liquor Heroes Alliance” reached 2,100 rapidly, many insiders were curious about why it was so popular among liquor dealers.

Through a survey among dealers in such places as Hunan, Shandong, Guizhou, Beijing and Sichuan, it was learned that liquor dealers followed Wu Xiangdong to join “Chinese Liquor Heroes Alliance” for the same reason: Wu Xiangdong’s strength basis formed with such factors as industry position, personal charm, VATS brand and Jindong Capital.

A dealer in Sichuan said, “Wu Xiangdong seized opportunities and followed the trend every time the industry changed dramatically. He proposed the establishment of “Chinese Liquor Heroes Alliance”. This shows he has an open and inclusive attitude and quick thinking, and his team has very strong executive capability. For liquor dealers at the stage of profound adjustment, ‘Chinese Liquor Heroes Alliance’ is really worth expecting.”

About “Chinese Liquor Heroes Alliance”, Wu Xiangdong repeatedly stressed that it is an efficient new community which creates value for liquor dealers. For liquor dealers, it can meet five demands at least: 1. Help them solve the problem of Internet+ transformation with low cost; 2. Create super single products through crowdfunding and obtain excellent product resources; 3. Help them reduce fund pressure through the platform’s financial business; 4. Solve information demand through learning & sharing mechanism; 5. Realize business “diversification” through trend-based investment.