Jinliufu’s “Family Photo Action” of 2016, a large public benefit activity and “Night of Family Photo” (in Zhengzhou), was grandly held on January 30. Locally hundreds of families came to the activity site, took family photos, enjoyed New Year’s Eve family dinner beforehand, appreciated wonderful programs and joyously welcomed Year of Monkey. Jinliufu’s “Night of Family Photo” has been started in Qingdao City, Nanjing City and Zhengzhou City up to now and totally 300 families and over 1000 people have participated.

Jinliufu carefully prepared a public exhibition themed by family photo in the activity site and exhibited some family photos collected in the “Family Photo Action” of 2015 with story of each family photo; meanwhile a large Family Photo Jigsaw (miniature) covering 500m2, which firstly appeared in Guangzhou City and then in CCTV News Channel, was also displayed in the site of “Night of Family Photo”. The people in the site highly praised the Family Photo Jigsaw.

In addition, hundreds of families used variously innovative tools to take family photos and printed them through WeChat’s charge-free print. Many shutterbugs received certificates issued by Jinliufu in the site and thus formally became team members of “Happy Shooting” and could take free family photos for more people.

A short film named A Jigsawed Family Photo carefully shot during “Family Photo Action” made its offline premiere in Zhengzhou, which emotionally moved audiences in the site who would take family photos at home during Spring Festival holiday.

Li Ao, Chairman of Jinliufu Liquor Enterprise, one of the initiators of the “Family Photo Action” said: “The ‘Night of Family Photo’ is local public welfare relay of ‘Family Photo Action’, and we hope we can call upon and help more people to take family photos at home during Spring Festival holiday through happy reunion with local consumers.”

As the newly added and extended public benefit activity of “Family Photo Action” of 2016, the “Night of Family Photo” received high attention and wide reports from authoritative media such as CCTV, Shandong TV, Jiangsu TV, Tencent, Sina and Sohu etc. The activity participants frequently showed their pictures on their friend circles of WeChat to spread the happiness of family photos across China.