Jinliufu Liquor worked with social organizations such as Mini Public Benefits to jointly initiate a large-scale “Family Photo Activity” of 2016 for public benefits in Guangzhou Ershadao Sports Park on January 16, 2016. The “Largest Family Photo Jigsaw in History” of 25m-long and 20m-wide appeared in the activity site. The participants included Chen Kaizhi, Vice Chairman of China Foundation for Poverty Alleviation; Li Ao, Vice President of VATS Group and Chairman of Jinliufu Liquor; famous football star Gao Lin and his wife Wang Chen, 66 young artists and 300 families. That was the second “Family Photo Activity” after the first one in 2015 held by Jinliufu Liquor.

“Largest Family Photo” in History Jigsawed by 10,000 Photos

At 2:00PM on that day, the football field of Guangzhou Ershadao Sports Park was crowed with people. The most attracting was the debut and the large “Family Photo” jigsawed by 10,000 photos covering 500m2. Jigsawed by numerously small family photos, the large photo was 25m-long and 20m-wide. All the photos were taken and collected through “Family Photo Activity” of 2015.

As one of the initiators of “Family Photo Activity”, Li Ao, Chairman of Jinliufu Liquor firstly came onto the stage and told his understanding of the Family Photo and the original intention of re-initiating the activity. He said: “Jinliufu’s ‘Family Photo Activity’ of 2015 took free family photos for ten thousands of families. To inherit and advocate Chinese ‘Blessing Culture’, Jinliufu Liquor hopes that more people can focus on the ‘Family Photo Activity’ through the activity and enables more people to take family photos. Taking family photos are just a form and the primary purpose is to increase happiness of Chinese people through taking family photos.”

In the activity site, the famous football star Gao Lin and his wife Wang Chen showed their family photos to support the activity. Gao Lin said: “I seldom stay at home for I have to take training and matches frequently, and neither have lot of time to stay with my family members nor have chances of taking a family photo. Today I see so many warm scenes and I’ll spend more time with my family members in the future. Now I have a daughter and hope I can accompany her to grow up and participate into each of her growth stage like the parents in the site today.”

“Running Competition for Public Benefits with Family Photo” to Step towards Happiness

“Square Formation of Happy Families” collected from over 300 families and formed by over 1000 people were rather attracting on the starting ceremony. Everybody put on uniform parent-child clothes and created a spectacular presence. According to information, taking family as a unit, the “Running Competition for Public Benefits with Family Photo” would become an important part in the “Family Photo Activity” from 2016 to call for more people to join the “Family Photo Activity”.

In addition, the activity sponsor held awarding ceremony of “Happy Cameramen”. 10 public-benefit volunteers through early registration, collection and screening have become the first batch of happy cameramen for “Family Photo Activity”. As the representative of initiating sponsors of the “Family Photo Activity”, Jinliufu awarded Certificates of Honor to the “Happy Cameramen” who would act as public-benefit volunteers to take family photos for more people. The “Family Photo Activity” is socially recruiting the “Happy Cameramen”. The participants can upload their family photos onto the platform of the “Family Photo Activity” and will have chances of gaining good gifts provided by Jinliufu.

According to information, Jinliufu’s “Family Photo Activity” of 2016 has not only held starting ceremony in Guangzhou, but also will successively hold branch activities in Qingdao, Nanjing and Zhengzhou etc. themed by “Night of Family Photos”. Meanwhile, Jinliufu will conduct national exhibition tours of “Happy Caravan” successively and go to nearly hundred cities in Shandong Province, Jiangsu Province and Henan Province to conduct relevant public benefit services.