News From October 29th to 31st, the 93rd China Food and Drinks Fair (hereinafter referred to as “CFDF”) was held in Nanjing International Expo Center, and VATS Group attended the fair with all its brands. Jinliufu played the leading role and attracted wide attention with its “liquor tower” in the exhibition hall of VATS. Visitors flocked to enjoy this beautiful landscape in the CFDF.

In order to attract visitors, Jinliufu designed many interactive activities with consumers at the fair, such as “getting liquor gift by scanning QR code”, “cosplay of Jinliufu shopkeeper and waiter”, “posting Jinliufu on we-chat”, and “Happy Inn”. With these activities, the exhibition stand of Jinliufu became superb popular. Other brands of VATS were all displayed in the case and contributed to the popularity of Group.

It is worth mentioning that it was the debut of Jinliufu star product after upgrade from the Wuliangye Distillery in the CFDF. It was sought after by many die-hard fans of Jinliufu and especially won the affirmation and recognition of many dealers of Jinliufu who showed up at the fair. This was the first upgrade of the Wuliangye series under the brand of Jinliufu since its birth and the upgrade has added strong competitive edge to the products. In addition, an upgraded version of the “Super Soft (Premium)” also made a stunning debut at the CFDF. The package and taste of this single product have been generally well received among visitors.