The 92nd China Food & Drinks Fair was held at Chengdu Century City New International Convention & Exhibition Center on March 26-28. VATS Group set up VATS Group Pavilion, Huazhi Liquor Shop Wine Pavilion and Zhenjiu Liquor Pavilion where many brands were displayed and were extremely popular.

After the fair began, VATS Group Pavilion was crowded with visitors. The “Fu” wine cabinet built with 199 bottles of Soft Jinliufu- Ruby Red looked very attractive, and lots of visitors came to ask about Soft Jinliufu Series. Many interaction activities were held at the pavilion. For example, each visitor was presented one small-bottle Jinliufu Super Soft by scanning the QR code and following the official WeChat account of Jinliufu- “Jinliufu-Happiness Community”; in the “Lucky Red Envelope” activity, many visitors got RMB10, RMB16 or RMB100 cash in a red envelope or Soft Jinliufu- Ruby Red gift coupon, and some even won gold999 bar worth RMB3,000.

Huazhi Liquor Shop Wine Pavilion was crowded with visitors. Launch of the four new high-end wine products- Chateau Miraval Rouge, Robert Mondavi Private Selection Heritage Red Blend, Morgon Domaine de la Chanaise, and Canard-Duchene captured the headlines of major media. Philip King (a senior manager of Constellation Brands), Genevieve Janssens (Chief Winemaker of Robert Mondavi Winery), and Alun Griffiths (a master of wine) came to the pavilion and communicated with wine enthusiasts.

Zhenjiu Liquor Pavilion was set up outdoors. It is the 40th anniversary of the birth of Zhenjiu Liquor this year. The “Zhenjiu Cellared Liquor Tower” built with 999 bottles of Zhenjiu Cellared Liquor that is 6m high became the landmark of this fair and was appraised as the most popular outdoor exhibition area.