Chnbrand, a brand evaluation institution recently released the 2015 China Brand Power Index (“C-BPI”) SM Report. According to the report, Maotai, Wuliangye and Jiannanchun are top 3 high-end liquor brands in liquor industry; among the main liquor brands, Jinliufu ranks No. 1 with 463.1 points, being the most popular among consumers.

C-BPI project is an investigation project that has been implemented by the brand evaluation institution Chnbrand under the guidance of Ministry of Industry and Information Technology (MIIT) since 2011, and is China’s first brand value evaluation system that has been included in brand policy system of MIIT and wins fund support from MIIT. It is learned that C-BPI investigation carried out in 2015 covered 30 cities in China and involved over 7,800 main brands evaluated.

It is not accidental that Jinliufu has been appraised as No. 1 brand among main Chinese liquor brands. As a high-value brand with high popularity, high reputation and high association degree, Jinliufu has launched a lot of star products such as Super Soft by relying on precise market and consumer insights in order to adapt to consumption structure and initiated a lot of actions to spread “Fu” Culture throughout the country during the Spring Festival in recent years, which have showed its innovation spirit and strong brand advantages in the era of popular liquor. In 2014, through certification by an authoritative organization, Jinliufu brand value reached RMB17.175 billion.