NEWS on December 27 and 28, Taibai Liquor Company launched an event of sending liquor to locals in Meixian County, Shaanxi Province. Ninety thousand local households would receive the gifts from Taibai Liquor Company.

In order to better adapt to the changing market environment, Taibai Liquor Company develops the consumer-oriented business strategy and is committed to providing beautiful liquor for consumers. In this March, Taibai Liquor Company created a type of light liquor and conducts more than 1000 experience activities in Meixian from April to December. Nearly 10,000 consumers participated in the evaluation and commented that the liquor is “light delicate without burning mouth, smooth and supple without offending the throat”. The comfortable liquor has been highly recognized. In order to repay the locals in Meixian, Taibai Liquor Company sent 90,000 bottles of “No. 3 Liquor for Internal Entertainment”, each worth RMB 38, to each household in Meixian, providing them a chance to taste the light Taibai liquor.

In early December, Taibai Liquor Company released this good news on Meixian TV and communicated it across the county by posting ads on taxis, mobile LED car ads, and outlet terminals. From December 21 to 26, the Taibai Liquor Company staff formed into 30 groups to distribute the coupons and A Letter to Meixian People to more than 20,000 households in Meixian County.

December 27 was the day that Meixian people had awaited for the gift presenting. Early in the morning, people stood in long queues in the squares in front of Xinbao Supermarket and Tianlong International Commercial Plaza. At 9:00 am, the event was officially started and the queuing consumers received their gifts. People spread the news, which was quickly communicated across the county, attracting more consumers. In order to reach more consumers, Taibai Liquor Company decided to expand the scope: Consumers who followed the official We-chat of Taibai Liquor Company and forwarded the activity news would have the chance to visit Taibai Liquor Company and receive a bottle of liquor for free. The news soon attracted a large number of young consumers, who communicated the news to their friends by forwarding it on We-chat, quickly expanding the activity scope.

On December 28, the activity continued. According to incomplete statistics, during the two-day event, Taibai Liquor Company sent more than 20,000 bottles of liquor as gifts. Next, it would go to the villages in Meixian and send the gifts to the remaining 70,000 households or so.