Group Dynamics

Cellared Zhenjiu 1985 Won Liquor Body Design Award

2013-07-16

In the 2013 Annual Meeting of National Liquor Reviewers of China National Food Industry Association, Cellared Zhenjiu 1985 won “Chinese Liquor Body Design Award”.

From June 17 to 20, the 2013 Annual Meeting of National Liquor Reviewers of China National Food Industry Association was held in Wuyishan, Fujian Province. Over 200 national senior liquor experts conducted appraisal of liquor samples recommended by various regions, and selected 10 samples for Liquor Body Design Award and 20 samples for National Liquor Reviewer Sensory Quality Award. Cellared Zhenjiu 1985 sample recommended by Food Industry Association of Guizhou Province achieved excellent results of the second place in sauce-flavor group and the third place in terms of overall rank, and won the “2013 Chinese Liquor Body Design Award”.

Cellared Zhenjiu 1985 is a new brand with uniqueness and rich cultural connotation created by Guizhou Treasure Liquor Brewage Co., Ltd., relying on long-standing traditional technique of unique sauce-flavor Daqu liquor, and combining Zhenjiu “shifting place Maotai” brand culture with unique characteristics, in order to satisfy the market demand on consumption and collection of high-quality sauce-flavor liquor.

On May 24, a group led by four national liquor reviewers of the Group and Deputy Chairman Wang Zun of Food Industry Association of Guizhou Province tasted Cellared 1985 samples. Through many rounds of taste and comparison, the expert group thought that Cellared 1985 which not only possessed typical style of high-quality sauce-flavor liquor in terms of color, aroma and taste but also possessed unique quality of “elegant with aged fragrance” of high-end liquor collection was a treasure of liquor that was rarely seen.