On May 18, Taibai Distillery 2015 Partners Working Conference & New Product Release Conference themed “Focusing on Laying a Solid Foundation” was held at Tangyu Yubinyuan Hotel, Lantian County, Shaanxi Province. Leaders of the group and Taibai Distillery and 300 dealers and suppliers from Shaanxi Province attended. The most beautiful Taibai liquor was unveiled and would be launched in the market.

Li Ao, the Vice President of VATS Group and Chairman of Jinliufu Distillery made a speech themed “Exploring the Future of Chinese Liquor Industry”, sharing his thoughts about the future of Chinese liquor industry.

Shu Guohua, the Chairman of Taibai Distillery gave a report titled “Unified Thinking- Focusing on Laying a Solid Foundation”, sharing new business model in four aspects- revolution of business model, remolding of user model, remolding of product model and remolding of brand marketing model and proposing the overall strategy of Taibai Distillery- “four-super and five-win”.

Hu Gengdong, the General Manager of Taibai Distillery Marketing Company, gave a summary of Taibai liquor business development and marketing in 2014 and introduced business planning and action plan for 2015. Shen Yue, the Brand Manager of Taibai Distillery, introduced product strategy, brand planning and public relations activity planning of Taibai Distillery for 2015.

At the conference, three new products “Taibai Good Luck”, “Taibai Wealth” and “Happy Heya Taibai” were grandly launched. “Taibai Good Luck” was unanimously praised as the most beautiful one and was determined as the “first-choice liquor for wedding”, which showed the determination of Taibai Distillery to enter wedding feast market.