News On November 28, the ceremony to celebrate the marketing of original jar sealed liquor of Yushuqian Liquor Co., Ltd. was held in Yushuqian Liquor Manor and more than RMB 2 million orders were placed. During the event, an inauguration ceremony for the cultural heritage base of China northern liquor (Yushuqian Liquor) and the launching ceremony of the “No. 1 Student Fund” sponsored by Yushuqian were held concurrently.

Liu Bohe, former deputy political commissar of Jilin Military Region,, officials from Jilin Federation of Industry & Commerce, Jilin Provincial Department of Culture, and Jilin Food Industry Association, Tan Jingkun, Deputy Secretary-General of Changchun Municipal Government, Feng Shanguo, Secretary of Yushu Municipal Party Committee, and Vice Mayor Ma Guang, as well as President Yan Tao and Vice President Li Ao of VATS Group attended the event.

From 9:00 am, the guests arrived, received event materials, wore red scarves, and visited the brewery under the help of guides. They felt the culture of northeastern liquor, learned the 200-year brewery history of Yushuqian, and tasted the liquor brewed by the first liquor manor in the northeast. The original quota of visitors was 300, but nearly 900 participated in the end.

At 10:38 a.m., a brilliant light show signaled the beginning of the event. President Yan Tao delivered an important speech and fully affirmed Yushuqian Liquor Co., Ltd. and its jar sealed liquor products. Chen Wei, Chairman of Yushuqian Liquor Co., Ltd., addressed to the guests that the jar sealed liquor was marketed after a full upgrade of the former products, including the upgrades of product positioning, liquor body, and package. In terms of product positioning, sealing jar was a ritual of worshiping the heaven at a grand ceremony, which marked that the jar sealed liquor products were positioned as high value-added products. The derivatives included a series of value-added services such as Liquor Bank (value-added), Three-year Free Storage in Subpackage, and VIP 24-hour monitoring. The liquor body and packaging have also been fully upgraded, and the 60°original brewery concept was quoted to build the jar sealed liquor a cost-effective product.

At the jar sealing site, following the wine drum and the “general’s” jar sealing performance, highlights were put on one after another: the inauguration ceremony for “No.1 Liquor in the North”, the opening ceremonies for “No. 1 Student Fund” sponsored by Yushuqian with RMB 2 million and “Cultural Heritage Base” of Yushuqian Liquor. The event ended with a lucky draw section. Different parts of the event followed one after another closely to create climaxes and encourage the order placing. Consumers stood in a long queue to purchase the jar sealed liquor products by the cashier desk. By the end of the event, orders worth more than RMB 2 million had been placed.