On the evening of October 18, local time in Belgium, Liu Xiang, a representative of Hunan Xiangjiao Liquor Co., Ltd., received the certificate of Grand Gold Medal for the winning product “Hongzuan · Xiangjiao” from Marion LeMaiher, the Mayor of Brussels, and the gold medal from Baudouin Havaux, Chairman of the Organizing Committee of the Spirits Selection by Concours Mondialde Bruxelles.

At 10:00 am on October 19th, Beijing time, Hunan Xiangjiao Liquor Co., Ltd. held a press conference on “First World Honor in Hunan” at the St. Regis Changsha Hotel, proclaiming that its product “Hongzuan · Xiangjiao” was awarded the Grand Gold Medal in Spirits Selection by Concours Mondialde Bruxelles for 2018, which was the first international gold medal in the industry of Hunan Province and marked recognition of the quality of Hunan alcohol products.

Founded in 1994, the Spirits Selection by Concours Mondialde Bruxelles is known with the Concours General Agricole Paris and the London International Wine Challenge as the “Three Global Alcoholic Events”. It is one of the largest and most participated international alcohol competitions that have the most scientific and fairest review mechanism and involve the most prestigious wine judges. It is internationally renowned, professional and impartial. This event attracts thousands of famous alcohol brands from the world to compete for the highest honor every year and is called the “Oscar in the Alcoholic Industry” and the “Olympic Games of Spirits”. Winning a medal in this competition means assured quality, promise and commitment of producers. Thus, it is a “dream” for spirits companies.

“Hongzuan · Xiangjiao”, a production of Hunan Xiangjiao Liquor Co., Ltd., stood out from 1,315 competitors from 54 countries and regions to be the winner and was unanimously recognized by more than 90 famous judges from all over the world in the blind tasting session.

Yan Tao, president of Jindong Group and of Hunan Xiangjiao Liquor Co., Ltd., said that the company would take this international gold medal as the starting point in its pursuit of high quality, inheritance of craftsmanship spirit, and building of a golden brand. He said that they would continue to brew happy and glorious alcohol for consumers.