On December 10, the “Customer Appreciation Meeting for the First Anniversary of Diaoyutai Quality Liquor (Metal Cap)” under the theme of “Good Start to Lead the Future” was grandly held in Xiamen. Ding Yuanhuai, General Manager of Diaoyutai State Guest Distillery Co., Ltd., Li Wei, No. 1 Responsible Person and Executive President of VATS Store, as well as Vice Presidents Yang Qiang and Huang Fei, gathered together with more than 80 outstanding partners and other guests from all over the country to share the grand cerebration, discuss big plans, and seek common development.

Diaoyutai Quality Liquor (Metal Cap) has been the best-seller in the Diaoyutai series. In November, it won the gold medal of the 21st Concours Mondial de Bruxelles - Spirits Selection. It is indeed a rare achievement for a new product that has been on the market for only one year.

At the meeting, Ding Yuanhuai, General Manager of Diaoyutai State Guest Distillery Co., Ltd., talked about the origin of Diaoyutai Liquor and the reason for joining hands with VATS Store. He said, “Diaoyutai State Guest Distillery Co., Ltd. has this chance to meet every one of you after 21 years of preparations and nearly three years of hard work. VATS Store chooses Diaoyutai Liquor, and Diaoyutai Liquor chooses VATS Store as well, because both parties share common values and focus on quality assurance, brand value enhancement and responsibility for consumer experience. I hope that we can bring Diaoyutai Quality Luquor (Metal Cap), a high-quality Maotai-flavour liquor product, to more consumers through the platform of VATS Store.”

Li Wei, No. 1 Responsible Person and Executive President of VATS Store, expressed his sincere gratitude to Diaoyutai State Guest Distillery Co., Ltd. for its strong support.He said that Diaoyutai Quality Luquor (Metal Cap) makes this achievement not only because of the quality of“every excellent drop”, but also due to the long-term attention and support of the company executives. As a strategic single product launched in the field of Maotai-flavour liquor, VATS Store devoted a lot of operational efforts, focusing on the three aspects of “product visibility, market reputation, and user experience”. The stringent quality requirements of Diaoyutai State Guest Distillery Co., Ltd. were a source of courage for VATS Store to perform well in the market. He believed that Diaoyutai Quality Luquor (Metal Cap)will surely live up to expectations, take advantage of the momentum, and shine as another super item in the Maotai-flavour liquor market under the concerted cooperation of VATS Store and Diaoyutai State Guest Distillery and the joint efforts of the broader partners.

At the meeting, the leaders of the two liquor companies listened extensively to the voices from the first-line market, and together discussed and talked about how to make Diaoyutai Quality Luquor (Metal Cap) a better product that can satisfy the diverse demands of more consumers for consuming, tasting and purchasing liquor. At the same time, in order to thank the partners for their dedication over the past year, three major awards of“Six-Star Partner of the Year”, “Five-Star Partner of the Year”, and “Excellent Partner of the Year” were presented to them.