July 25, 2019 is destined to be a memorable day in the liquor industry in China. “Jinliufu﹒A Jar of Good Liquor”, together with commercial rocket “ Double Curves No. 1”, first entered the space. 

In this launch, the human being sent China’s liquor into the space for the first time, Jinliufu﹒A Jar of Good Liquor also became realizer and creator of the dream of flying to the space in Chinese liquor. A Jar of Good Liquor showed up in the space, which indicates confidence of Chinese culture, confidence of Chinese aerospace and Chinese liquor. 

As early as the 1970s and 1980s, Cognac Brandy and Coca Cola, which are two symbolic  liquor and soda water in Western culture, entered the space successively with the human being. As a sign of traditional culture, Chinese liquor entered the space for the first time on July 25, 2019, which reflects a times background of fast development of aerospace technology in China and an innovative attempt of Chinese liquor which suites the trend of the times. It is a Jar of Good Liquor chosen by the times. 

First released in 2017, A Jar of Good Liquor is a core product of Jindong Group. As the most favored liquor, it gathers brewing experience, resources and experts from its 13 breweries in different places of the world. After tests for over one thousand times, the recipe mastered by three people only is made for “A Jar of Good Liquor”. Viewed from brewing course, in the original place Qionglai, Sichuan which is home to brewery in valleys between precipices in China (Qionglai is a good place for producing original liquor and reputed as Beautiful Dimples, it is said that one third original liquor in China comes from it.), it is brewed with potassium-rich mineral water from Qionglai glacier, grain from Chengdu Plain and solid glutinous sorghum pure grain from Northeast China, in strict compliance with old liquor formula "496" (4-year base liquor, 9-year seasoned old liquor and 6-month storage in bottle before delivery from the plant.) 

Such good liquor deserves the dream of “ flying to the space” . 

In the information times “good wine also needs bush”, brand image is the first impression to people.

As a new-generation liquor, “A Jar of Good Liquor” is more fresh and active. It already rose to fame before flying to the space. 

Currently, “A Jar of Good Liquor”, together with “Double Curves No. 1”, flies to the sky, making its brand reputation and image reach an unprecedented height. “Double Curves No. 1” is also a commercial rocket which launches the satellite (also with a Jar of Good Liquor) into the earth’s orbits, which attracts attention itself. Technological innovation of carrier rocket launch and traditional craftsmanship forms perfect combination in this event. The brand “A Jar of Good Liquor” and Chinese liquor culture also obtain an unprecedented height physically and reaches the unlimited space. 

As a representative of hot liquors in the new times, “A Jar of Good Liquor” always, in adherence to product leading and clutural guidance, touches the consumers with its “2+N” product mode, i.e., main sales: pottery jar and red jar, “N” is a special memorial edition and cultural liquor. Currently, with the trend of “flying to the space”, “A Jar of Good Liquor” seizes the time to pre-sell 16,000 bottles of space memorial liquor with collection certificate in first issue. 

Before it, A Jar of Good Liquor successfully launched such cultural products with limited sales as aircraft carrier memorable edition, 56 nationalities collective edition, Chinese zodiac memorable edition, reform and opening-up memorable edition and memorable edition of the Year of the Pig, etc, once issue, they were popular in the market. The price of aircraft carrier memorable edition rocketed from RMB 4,999/set to more than RMB 7,000, but supply still falls short of demand. 

After flying to the space with the rocket, “A Jar of Good Liquor” reminds us of the universe again. It also correctly seizes the consumer’s psychological demand, and launched space memorable bottle in first issue and plans to sell it in September for the first time. With noticeable memorial and collection values, now it is available for subscription. In reference to the hot memorable edition, it would become a hot sale in the market of memorable liquor in this autumn.