On December 22, the awarding ceremony for the 2020 “Chinese Brand of the Year” sponsored by the World Brand Lab, an authoritative organization in the world, was held in Beijing. Having been tested and evaluated by the World Brand Lab and its independent jury, Jinliufu and VATS Store were honored the “Chinese Brand of the Year”.

With growing brand influence, continuous intensive commitment to the market, and continuous development of consumer loyalty, Jinliufu won the honorary title of “Top Ten Influential Brands of Liquor in China” in 2020; VATS Store won the honorary title of “No. Liquor Chain Store of the Chinese Brand of the Year” in 2020.

Brand building has gradually become an important invisible force to promote the development of the company. Brand influence not only showcases the economic strength and market position of a company, but also reflects its sustainable development ability. The brand value of Jinliufu and VATS Store has been growing year on year, which a proof of high recognition among consumers. The company will take this opportunity to further strengthen brand building, share the assets of high-quality brands with consumers and partners, and continue to create higher brand value.