On September 25, 2021, the All-China Federation of Industry and Commerce (“ACFIC”) released the List of 2021 China Top 500 Private Enterprises in Changsha, Hunan. With its remarkable growth performance, Jindong Investment Group Co., Ltd. was ranked the 395th in this list, which was also the eighth time that it was included. 

“The List of China Top 500 Private Enterprises” is determined by the total operating income of large-scale private enterprises in descending order surveyed by the ACFIC. Since 2010, the ACFIC has hosted an annual press release for the “China Top 500 Private Enterprises”. Jindong Group has been included in this list for many consecutive years thanks to its long-term and high-quality development. Since 2021, Jindong Group has entered the track of positive overall development, with all of its subsidiaries moving forward together. Its subordinate liquor companies, the listed VATS Liquor Store, and investment projects have generally achieved substantial growth.

As the main business of Jindong Group, VATS Liquor Group blossoms in a number of liquor related projects. Among them, Zhenjiu’s “Strong Brand” strategy implemented in 2021 has brought about substantial increase in performance. Equally impressive, Jinliufu swept the China Food & Drinks Fair in Spring in this March with its new strategic product “Jinliufu - Yijianrugu” and was acclaimed by dealers and consumers. With brand value of RMB 59.121 billion, Jinliufu has been ranked among the 500 Most Valuable Brands in China for 13 consecutive years. This achievement is the best evidence of its highly popularity in the industry and among consumers in terms of visibility, reputation, and innovation.

In 2021, VATS Liquor Store steadily promotes the distribution of chain stores and retail outlets across the country, further improves the product structure, and increases the sales of customized boutique wines and famous wines, while increasing marketing efforts and actively expanding the e-commerce business. The chain brand effect of the authenticity warranty provided by VATS Liquor Store and its supply chain of famous wines continue to expand, and steady progress is made in both the quantity and quality of chain stores and outlets supplying goods to terminals directly. In 2021, VATS Liquor Store continues to strengthen its products and the cooperation with famous liquor companies such as Moutai, Wuliangye, Fenjiu, Gujing, Diaoyutai, and Hehua to keep supplying high-quality products. In the first half of 2021, VATS Liquor Store’s operating income amounted to RMB 3.954 billion, a year-on-year increase of 67.36%; its net profit reached RMB 370 million, a year-on-year increase of 69.66%. With its brand influence and improving business performance, VATS Liquor Store is affirmed and recognized by authoritative organizations and consumers. It has been included in the list of “500 Most Valuable Brands in China” for twelve consecutive times, and its brand value has rocketed to RMB 20.561 billion.

At the same time, Jindong Group harvested relatively good benefits from its investment sector as a whole. It has continued to deepen its presence in technology, e-commerce, and cultural tourism, and is trying to extend to energy, finance, electronics and many other sectors, in order to make diversified investments. Many of its projects become more and more valuable and influential brands that are widely recognized in the industry and society.