On November 27, “Six Generations Pure Brewing and Lifetime Preservation” Grand Ceremony of Jar Sealing of Jinyuanchun in 2021 was held in Jinyuanchun Ecological Brewing Park.

The jar sealing ceremony opens up a fresh outlook. The ceremony of accepting apprentice with rigorous rites of “intangible heritage” inheritor of Jinyuanchun Laowuzeng is disclosed for the first time, and the guests are lucky to witness the master’s inheritance. Disciplined by Mr. Wu Yujun and Mr. Liu Baoqun, the fifth generation inheritors, Mr. Shi Dongsheng, the sixth generation inheritor, officially accepts the apprentice, and three seventh generation disciples, including Zhao Fei, reverently listen to the admonition, and are determined to strictly adhere to and carry forward the craftsmanship and move ahead.

At this grand ceremony of jar sealing, there are 581 visiting customers in the preliminary statistics, and the actual visitors are about 700. The customers are solemn and respectful while watching the master’s inheritance, give the heartfelt praises while paying a visit to the wooden containers for liquor storage, and are curious and sigh with emotion while visiting the intelligent brewing workshop and automatic blending stainless steel liquor tanks personally, and they feel the rich deposits of Jinyuanchun Liquor, and new outlook, solid strength and bright prospect under the leadership of Jindong Group. The temporary financial collection center set in the semi-underground cellar is so closely surrounded that you cannot move, and the customers rush to make payment and the situation is unprecedented.

At the dinner party of jar sealing, an opening program of naked eye 3D holographic image creates the strong visual impact for the customers. By virtue of science and technology, “favorable climatic, geographical and human conditions and craftsmanship inheritance” growth maintenance of Jinyuanchun liquor is clearly conveyed so that the customers in the jar sealing have rising interest and lingering aftertaste.

According to the real-time monitoring data of public security department of Tengzhou, on November 26, there were about 10,000 on-site visitors at the civil square of Tengzhou watching the drone flight show. On November 27, there were more than 40,000 visitors. This drone show has created the social issue with strong influence and resonance, remarkably improving the affinity and reputation of Jinyuanchun Brand.